Rich visual content attracts crowds, builds brands and keeps people talking about your message. 'Minority Report' Mirror kiosks clearly explain medical data while compiling attendee usage metrics for closed loop feedback
Pfizer Interactive Mirror
interactive trade show kiosks
Pfizer's multi-kiosk experience traveled to all major infectious disease congresses around the globe and increased booth attendance by 300% over last year. The mirror allows users to interact with objects and animation that is layered over their reflection provides a more personalized visual takeaway message. Motion detection, user height scanning, facial tracking, and touchscreen interactive Q&A captures content knowledge and basic demographic information. The booth experience was followed up with an iPad survey to capture immediate attendee responses, compiled daily online for client review. COMMUNICATOR Gold Award - Interactive Multimedia and the coveted PM360 TRAILBLAZER Award for innovation
HDL Interactive Mirror
multi-touch screens for tradeshows
Rich visual content attracts crowds, builds brands and keeps people talking about your message. Area23/DraftFCB employs five interactive 'Minority Report' Mirror kiosks to clearly explain data from recent medical studies while compiling attendee usage metrics during the American Heart Association conference for Genentech/Roche.
Augmented Reality Mirror
immersive and interactive environments are compelling and memorable
This technique can be used with the heartCam concept.
DECT Mirror
Touch Innovations for Medical Conferences
Interactive Kinect Touch Mirror for NeON FCB Healthcare scales skeletal imagery to match user's height in reflection. Mirror creates personalized experience at ACR medical conference for healthcare providers to visualize DECT scans of uric acid crystal deposits that cause gout.
AR Cartoon Thoughts
Augmented Reality for Trade Show Displays
Facial tracking and graphics get people to interact. Medicus International New York met EMD Serono's challenge by attracting booth traffic with fresh experiences. Facial tracking triggers random thoughts over user's head while looking at their reflection in a mirror or monitor.
Winner of the 2013 RX Club Award of Excellence
Lundbeck VR
Digital Experiences for Medical Conferences
Virtual reality experience at medical conferences allows healthcare providers to look through the eyes of a Parkinson's patient and get a feel for how Neurogenic orthostatic hypotension (nOH) effects their lives. Experience on the Oculus Go, the experience traveled across the united states to multiple medical conferences and viewed by hundreds of medical professionals.
Neuro AAN Virtual Thoughts Experience
Augmented reality for Medical Conferences
AR facial tracking combined with peer survey answers attracts booth visitors and keeps them talking.
Medicus NY/Publicis Healthcare develops new technologies for EMD Serono booth to drive medical professionals into their booth.
Winner of the 2013 RX Club Award of Excellence.
Teze Atract
Augmented Reality for Healthcare Conferences
Kinect technology tracks user's body to overlay 3D lungs on a vertically oriented screen.
Heartcam App
AR creates buzz for brands
One of the first Augmented Reality apps on the iTunes store in 2006 with over 50,000 downloads. Pharmaceutical sales reps grab the attention of medical professionals who don't have time to talk in person or at trade shows. AR technology for iPhone/iPad overlays anatomy and additional interactive content.
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ATT Lab Interactive Mirror Hallway
Multitouch video walls built for AT&T by Supertouch
14 foot interactive hallway mirror with active touch and passive computer vision input. Three different visualization states are reactive to users behavior used for executive level sales meetings.
Interference Mirror
interactive kiosks engage and inform at trade shows and in-store experiences
New technology allows users to choose their own adventure and interact with augmented reality integrated with their reflection providing a very personalized takeaway. Patent pending multi-touch mirrors featuring proximity sensors, gesturing, and both near or far-field infrared in any orientation, size and shape including custom curves conceptualized by Alpay Kasal of Lit Studios and Sam Ewen of Interference & Supertouch.