Facial tracking and graphics get people to interact. Medicus International New York met EMD Serono's challenge by attracting booth traffic with fresh experiences. Facial tracking triggers random thoughts over user's head while looking at their reflection in a mirror or monitor. Winner of the 2013 RX Club Award of Excellence

Local placement of Augmented Reality overlay using iPad/ iPhone to visualize surgical wrist repair.

Augmented reality gives customers the ability change paint colors, accesories and compare options virtually in the real world with a click of a button.

Augmented reality allows attendees to change paint colors, accessories and compare options virtually in the real world with a click

Creating the illusion of a 3D cell floating over a printed marker. Marker can be any image such as a logo, or image in printed collateral.

User can interact with a slider/timeline to virtually see the health benefits of not smoking from 20 minutes to 15 years. AR can create the illusion of a 3D hole below a printed marker. Marker can be any image such as a logo, or image in printed collateral.

This technique can be used with the heartCam concept.

Kinect technology tracks user's body to overlay 3D lungs on a vertically oriented screen.

Gestural interactions, data/studies, PDF tools, video playback, real-time CGI rendering and local network master/slave control for sales training. Abbott, with Science & Medicine, educates clients about the many powerful functions and benefits available using mobile platforms. Host iPad controls up to 200 client iPads in a single room.

One of the first Augmented Reality apps on the iTunes store in 2006 with over 50,000 downloads. Pharmaceutical sales reps grab the attention of medical professionals who don't have time to talk in person or at trade shows. AR technology for iPhone/iPad overlays anatomy and additional interactive content. Learn more: