Medical and pharma is demanding on several levels from complex science to sensitive legal. Sophisticated videos and interactive experiences keep healthcare providers and their patients informed. We love our craft.
MOA production case study
Phases for Medical explanations
Once a locked script is received by our creative team the content is researched and medical industry (CME/non-CME) trends are discussed with the client. These materials are sketched into STORYBOARDS alongside the script which is presented for the first client review and revision.
Next the revised storyboards are brought into an editing timeline and timed as an ANIMATIC to a scratch voice track of the script to ensure the information is clear. The movie is presented to legal to make sure the story is approved by med/reg.
Styleframes are designed to show the final look of key frames based on industry trends and client branding.
The characters and environments are built in 2D or 3D and animated roughly to time and presented to agency for revisions/approval.
The motion is smoothed while details and effects are added to match the styleframes.
Final voice over is recorded in a studio, edited and matched back to the animatic.
As each animation shot goes through final render, color-correct, & finishing it will replace each shot of the animatic then combined with voice over, music and sound design.
This master version is encoded to final delivery specs and appropriate formats for client's distribution.
These phases are typically used for:
MOA - Mechanism of Action
MOD - Mechanism of Disease
MOT - Mechanism of Therapy
Allergic Rhinitis MOD
Animated MODs for Medical Conferences
CGI and scientific storytelling make complicated information approachable and understandable. ProHealth & Draft FCB raise AR awareness using large multi-screen booth presentations for Merck
Spinraza MOA MOD
2.5 D animation for medical storytelling
Camera panning motion using still image backgrounds, 2D animated static 3D symbolic objects Post glows, 2D lighting & warp effects to give a sense of dimension. Rendered as simple shaded (less custom texturing) or illustrated style.
Bacteriophage iPAD MOA
tablet apps for presentations
Audiences are engaged when they choose their own adventure with interactive non-linear media. Touchscreens displaying microscopic 3D content provides immersive demos making complex information clear and memorable.
iPad Virtual MOA
3D immersive for mobile devices
Use of tablet accelerometer opens window into cellular world mechanisms of disease or mechanism of action. Tap or swipe elements to enable information or zoom through different levels magnification for mini-immersive experiences. Users can take guided tours or choose their own adventures as they travel into microscopic environments.
Animatic created from storyboards for timing and rough motion blocking