Medical and pharma is demanding on several levels from complex science to sensitive legal. Sophisticated videos and interactive experiences keep healthcare providers and their patients informed. We love our craft.

Once a locked script is received by our creative team the content is researched and medical industry (CME/non-CME) trends are discussed with the client. These materials are sketched into STORYBOARDS alongside the script which is presented for the first client review and revision. Next the revised storyboards are brought into an editing timeline and timed as an ANIMATIC to a scratch voice track of the script to ensure the information is clear. The movie is presented to legal to make sure the story is approved by med/reg. Styleframes are designed to show the final look of key frames based on industry trends and client branding. The characters and environments are built in 2D or 3D and animated roughly to time and presented to agency for revisions/approval. The motion is smoothed while details and effects are added to match the styleframes. Final voice over is recorded in a studio, edited and matched back to the animatic. As each animation shot goes through final render, color-correct, & finishing it will replace each shot of the animatic then combined with voice over, music and sound design. This master version is encoded to final delivery specs and appropriate formats for client's distribution. These phases are typically used for: MOA - Mechanism of Action MOD - Mechanism of Disease MOT - Mechanism of Therapy

CGI and scientific storytelling make complicated information approachable and understandable. ProHealth & Draft FCB raise AR awareness using large multi-screen booth presentations for Merck

Static images, camera pans, zooms across backgrounds, 2.5D motion added to static 3D renders plus 2D effects provide cost effective solutions for CME and medical explainers.

Audiences are engaged when they choose their own adventure with interactive non-linear media. Touchscreens displaying microscopic 3D content provides immersive demos making complex information clear and memorable.

CGI and scientific storytelling make complicated information approachable and understandable. Raise AR awareness using large multi-screen booth presentations.

Rigel Pharmaceuticals develops healthcare education program for new agent. Merging Mechanism of Disease and Mechanism of Action delivers complete story to HCPs in one succinct CGI video.

Amgen and Astrazeneca's joined forces at the AAAAI conference to inform healthcare providers about three TSLP pathways.