MOA production case study

Once a locked script is received by our creative team the content is researched and medical industry (CME/non-CME) trends are discussed with the client. These materials are sketched into STORYBOARDS alongside the script which is presented for the first client review and revision. Next the revised storyboards are brought into an editing timeline and timed as an ANIMATIC to a scratch voice track of the script to ensure the information is clear. The movie is presented to legal to make sure the story is approved by med/reg. Styleframes are designed to show the final look of key frames based on industry trends and client branding. The characters and environments are built in 2D or 3D and animated roughly to time and presented to agency for revisions/approval. The motion is smoothed while details and effects are added to match the styleframes. Final voice over is recorded in a studio, edited and matched back to the animatic. As each animation shot goes through final render, color-correct, & finishing it will replace each shot of the animatic then combined with voice over, music and sound design. This master version is encoded to final delivery specs and appropriate formats for client's distribution. These phases are typically used for: MOA - Mechanism of Action MOD - Mechanism of Disease MOT - Mechanism of Therapy