Pfizer Interactive Mirror

Pfizer's multi-kiosk experience traveled to all major infectious disease congresses around the globe and increased booth attendance by 300% over last year. The mirror allows users to interact with objects and animation that is layered over their reflection provides a more personalized visual takeaway message. Motion detection, user height scanning, facial tracking, and touchscreen interactive Q&A captures content knowledge and basic demographic information. The booth experience was followed up with an iPad survey to capture immediate attendee responses, compiled daily online for client review. COMMUNICATOR Gold Award - Interactive Multimedia and the coveted PM360 TRAILBLAZER Award for innovation